Since 2012, the added value of my country's cultural industry has continued to grow, from 1.8 trillion to 3.1 trillion, an increase of more than 70%. According to the plan of the Ministry of Culture: by 2020, the cultural industry will become a pillar industry of the national economy. In 2017, the scale of China's knowledge payment industry was about 4.9 billion yuan. Under the combined effect of talents, time, pricing and other factors, it will reach 23.5 billion in 2020. The industry has formed a "waist-shaped" structure, and the long-tail market occupies 40% of the revenue share. "Small but beautiful" mode will become a breakthrough for new small players to enter the game. Users are gradually developing the habit of paying for high-quality Internet content, class anxiety promotes the increase in their willingness to pay,
and industry concentration promotes the realization of business email list exports. (Data source - "2018 China Online Knowledge Payment Market Research Report" released by iResearch) It is worth learning and researching similar products in terms of strategic layout, product structure, functional design, and market distribution to obtain the leading product of China's online knowledge payment industry. 1. Research purpose After the Get Notes function went online, the downloads of users increased steadily. The note-taking function (tool-type function) helps learners to listen to books, read books & manuscripts, and take notes at the same time, which is convenient for organizing and reviewing key knowledge in learning, and improving learning efficiency.
I hope to investigate the note-taking function obtained by research to see if it can inspire and refer to the study of the note-taking function of the APP. 2. Get an overview of the product 1. Basic description Release time: 2015-11-18The first version Product positioning: knowledge payment products, together to build a lifelong university User group: people who hope to improve their comprehensive quality and ability through learning User needs: Use fragmented time to obtain high-concentration valuable knowledge Since the launch of the APP in 2016, it has continuously explored and invited high-quality content producers in various fields to settle in, and has continuously released knowledge services including subscription columns, daily listening to books, master classes, high-quality courses, e-books,