For example, they make good thumbnail images, background images (depending), icons, etc. PNGs are good to use when you need absolutely pixel-perfect images and are better for pictures of people, larger images on your site, images with text attached etc. Furthermore, many image modification applications, like Photoshop, usually have an option for optimizing images for the web. Since loading assets can take up the bulk of loading time for your page, you want to make sure you are cutting down file size wherever possible, and that usually means using JPEGs wherever won’t affect your user experience.
Bounce Rates and Exit Rates Bounce and exit rates are key marketing metrics for your site, as they tell you essentially how users are interacting with your pages, how quickly they leave, and where in your conversion funnel they opt out. Your dev team can use these metrics too as a way to see if there Italy Phone Number List are particular issues with the site. For instance, high bounce rates could be indicative of long loading times. When we talk about how quickly the page should load, we’re talking about a page loading at a maximum of two seconds, and a goal of under half a second. So, pages that take longer than that to load are likely to see users abandon the site before the page even loads, increasing your bounce rates.
Exit rates might be more indicative of a problem with the functionality of a page, or a page layout, later on in your conversion funnel. For instance, a user gets all the way down to some of your awesome gated content, and when they go to submit the form to get access to that sweet, sweet content, if the form times out, or doesn’t submit, or takes a long time to submit, they will leave frustrated. Since these metrics are typically used by your marketing team, GA or SEO specialist, you might want to draw attention to these particular metrics to your dev team so they can take a look at how to make those particular pages better.