Frequency and amount. However, in the initial operation stage bulk sms service of the first 3 months (the repurchase time of our products is generally 3 months), the standard we measure is only one "activity". Therefore, different business development cycles have different standards/indicators for measuring super users. 3.2 How to train super users Based on the indicator of "activity", in the process of cultivating super users, users must have "a sense of ritual, trust, participation and value". Based on this idea, we established 3 super user groups with nearly 1,000 people in the initial operation stage. Sense of bulk sms service ceremony: Create a sense of ceremony. When a user adds your friend and joins a group for the first time, you should pay attention to the welcome message. Don't sell products to users and issue coupons as soon as they come up, but let the user become a "
God" and tell her What can be obtained here, quickly lock bulk sms service and invite members to upgrade, and then carry out label layering and grouping, and targeted operations. Sense of trust: Create a personal account, pull the distance between the brand and users, and quickly gain user trust. According to the user's favorite character image, we have created a warm-hearted lady's character image and become friends with users to operate user trust relationships and let them bulk sms service know that they can get better products or services from me. Participation: content co-construction, create couple column content, establish an effective reward mechanism, encourage users to share couple stories and contribute to the public account column or share on .
Community activities are jointly built to create a series of brand IP bulk sms service activities such as "Intimate Story Plan, Valentine's Day Good Night SMS Plan, Chief Brand Experience Officer", allowing users to participate and feel the warmth of the brand. Sense of value: Create a private domain membership system and design corresponding membership rights: discounts, exclusive products, birthday gifts, distribution privileges, empowerment activities, etc.; within the member community, create a series of exclusive member activities to empower users to grow together, Members are regularly invited to join the bulk sms service learning program, and brands and users create a better life together. 4. Conversion: How to build a transaction conversion model for private domain traffic 4.1 Build a transaction conversion model with the mindset of cultivating super users Befo